5 Tips: How to choose and apply mascara

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For many women, mascara is a beauty must-have, a product they wear day in and day out that makes their eyes look bigger and brighter. The right mascara has the ability to darken eyelashes while adding thickness and length. Cosmetic manufacturers have produced a dizzying array of mascaras that promise all sorts of magical results. So why is it that so many of these products flake, smudge, run and clump?

Makeup artist Michael Moore, who runs Simply Moore Studio in Cherry Creek North, has tried every brand and seen the changes in brushes, wands and tubes through the years. He shares some tips about selecting and applying the product.

1. Go big. Volumizing mascara gives you longer and fuller-looking lashes. One of Moore’s favorites is L’Oreal Voluminous Mascara. He also likes Maybelline Lash Stiletto. He finds Maybelline Great Lash overrated.

2. Wear waterproof mascara only in special situations, such as ” if you are going to cry, swim or sweat profusely,” Moore says. A brand that won’t smudge when wet is Blinc, Moore says. It will form tubes around your eyelashes and come off easily with water.

3. Black is basic, but colors have their place. Black is the best mascara shade to open the eye and create a fuller-looking set of lashes. Women with blonde or lighter-colored lashes who want a natural look can wear brown mascara. Moore recommends that women over 40 try blue mascara. “It gives a rested look to the eye,” he says, and isn’t as harsh-looking as black.

4. When applying mascara, curl lashes first. Apply mascara starting at the root, then pull the wand through the rest of the lashes to the tip. Use two or three coats for a more dramatic look. Don’t pump your mascara wand into the tube. This will push in air and rapidly dry out your product. And avoid wearing mascara that looks dry and/or clumpy.

5. Finally, never share mascara. This is a common mistake that can quickly lead to a visit to the doctor’s office.